Dolby x Lizzo

Dolby came to Edelman to lead their first ever social consumer campaign. We built a strategic social campaign from the ground up to re-engage audiences with the brand. From there, we would educate, entertain and inspire like an ARTIST. Our challenge? Giving feeling to something that can only be experienced in person. For the first time ever, we wiped their social channels clean, and created a blank canvas to reintroduce Dolby as a force in the audio and visual world. In partnership with 72andSunny, we had the honor of partnering with Lizzo to spread our message and show people the power of Dolby. We actually made Lizzo cry (in a good way).

Software: After Effects, Premiere & Photoshop

Client: Dolby
Creative Direction: Mike Boyce
Art Direction: Marcos Cantos
Design: Anna Schultz
Animation: Natalie Gegan
Video Editing: Natalie Gegan